regarder RTVC .es – Radiotelevisión Canaria en direct

Introduction – Radiotelevisión Canaria is a public broadcaster from the Canary Islands in Spain. The organization is responsible for producing and broadcasting content in both radio and television formats, comprising news, sports, music, entertainment, and cultural programs.

History of – Radiotelevisión Canaria

RTVC was founded in 1999, following the Spanish regions’ autonomy statute, which granted the Canary Islands the right to create public media. The organization’s primary objective was to offer a voice to the people of the Canary Islands and broadcast content that represented its culture and values.

In 2006, launched its website, enabling streaming to its audience worldwide. The organization has since undergone various changes and transformations, modernizing its technology, and adapting to the evolving media landscape.

Television Programs on – Radiotelevisión Canaria

  1. Telenoticias: RTVC’s Telenoticias is the most popular news program in the Canary Islands, covering current events, local news, and international news stories. This program broadcasts live from different locations with the aim of providing an accurate and objective summary of what is happening around the world.
  2. Canarias Directo: This TV program portrays events in real-time, capturing the essence of the Canary Islands’ daily life, social and cultural life. Canarias Directo is suitable for viewers who want to experience the local feel of the Canaries.
  3. La Brújula: This program covers topics of general interest, including politics, education, health care, among others. It invites leading experts and panelists to offer informed commentary on these subjects.
  4. Deportes: RTVC ensures that its viewers stay up to date with the latest sporting events worldwide. They offer live coverage of football, basketball, motor sports, and other sports.
  5. Latitud: This program focuses on science, education, and technology. It offers in-depth features and stories from leading figures in these disciplines.

Radio Programs on – Radiotelevisión Canaria

  1. Buenos Días, Canarias: This program is perfect for early risers looking for informative and entertaining content. They offer a mix of current events, music, and humor that get you ready for the day ahead.
  2. Canarias Mediodía: This program provides listeners with news, interviews and reviews of noteworthy events, and everything else that happens on a typical day in the Canary Islands.
  3. La Guagua: La Guagua is a unique program that offers listeners the chance to call in and talk about what is happening in their neighborhoods or communities. This approach engages with the audience and makes them feel more involved.
  4. La Mirada: La Mirada broadcasts documentaries and features on various topics, including culture, nature, history, and politics. This program aims to be informative, entertaining, and thought-provoking.
  5. La Tarde: La Tarde offers listeners an alternative to the traditional drive-time show. Listeners can expect a mix of news, interviews, and entertainment to keep them occupied during the drive hour.

Online Presence and Digital Marketing of – Radiotelevisión Canaria

As mentioned earlier, has an online platform where its content is livestreamed, and an archive is readily available for viewers worldwide. They have been working toward optimizing their online presence with a focus on digital marketing strategy to reach a larger and younger audience. has been using social media platforms such as Facebook, Twitter, and Instagram to promote its content to people globally. They also engage with their audience through multimedia content, including podcasts and interactive competitions.

To support the digital marketing strategy, has been incorporating SEO optimization, content marketing, PPC advertising, email marketing, and other techniques to increase their online visibility, audience engagement, and brand awareness.

The Future of – Radiotelevisión Canaria aims to maintain its position as the leading public broadcaster in the Canary Islands, offering its audience quality, informative, and entertaining content. With their continued investments in the latest technology and equipment, they aim to be the most well-equipped station in the region.

They are working toward forging new partnerships and collaborations with other media companies worldwide to expand the diversity of the content they offer viewers. They are also dedicating resources to train and recruit young talent in media production to ensure long-term sustainability and innovation.

Conclusion – Radiotelevisión Canaria is an essential public media platform, offering its audience quality, informative, and entertaining content for over two decades. Its success stems from its ability to keep up with the best practices within the media industry by using modern technology, digital marketing, and partnerships with other media companies worldwide. They are dedicated to maintaining their position as the leading broadcaster in the Canary Islands and offering their audience a voice that represents their culture and values.